CHIEF MARKETING OFFICER
DIGITAL FX
Job Overview
Executive Recruitment Asia is working in partnership with a market leading Digital FX business who have been driving growth globally now for over 10 years. Starting in 2008 they have been leading the way in online trading, offering over 120 financial verticals to trade on with an active client base of more than 70k. They are a dynamic, agile tech focused company who are seeking the most talented hands-on Digital Marketeer to join their team in a CMO position. The CMO will oversee all B2C marketing operations of the company and develop the B2C marketing strategy. You will be required to lead the vision and development of predominantly the digital transformation and traditional marketing techniques. The CMO will be reporting directly to the CEO of Retail and will lead a team of enthusiastic marketing professionals.
Responsibilities
- Developing digital marketing strategy and tactics in accordance with the company’s business goals on both global and regional level including high-level activities, guidelines, and budget to drive pipeline.
- Lead and expand a strong team of specialists in all marketing functions (mainly digital, project management, development, strategy and creative etc.)
- Creating strong marketing, customer and data analytics expertise and making sure all decisions are data-driven
- Establishing strong project-management and processes within the department
- Overseeing strategic and creative processes for all marketing activities
- Creating strong expertise in content and e-mail-marketing, as well as global and regional digital campaigns, websites and landing pages development, sponsorships
- Planning and allocating both global and regional marketing budgets for maximum efficiency
- Developing a system of KPIs for all teams and leading the employees to meeting them
- Measure new efficiencies and ROI implementing the latest digital tools and solutions
- Serve as the executive sponsor for digital process innovation
- Creating a solid network of strategic partnerships
- Work closely with both internal and external stakeholders to ensure the successful development of the company
Requirements
- Proven experience leading Digital Marketing Transformation, Digital Acquisition and Programmatic marketing in a hands-on capacity.
- Strong understanding of Paid Media, Performance Marketing, Digital Acquisition, Affiliate Marketing and Media Buying.
- Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (digital marketing being the main focus)
- Deep understanding of market research and data analysis methods
- Ability to apply marketing techniques over all digital channels, exploring new opportunities and innovative technologies
- Sufficient knowledge of all marketing instruments & solutions (GA, SalesForce, MS etc.)
- Strong leadership expertise with both creative and analytical capabilities
- Ability to work in a multinational and diverse environment
- Outstanding communication (written and verbal) and interpersonal abilities
- BSc/BA in business administration, marketing, communications, or relevant field