MARKETING MANAGER
Thailand Market
Job Overview
This is an exciting and very rewarding opportunity for anyone serious about making professional headway. Securing this position will enable you to contribute to the growth of a successful world-class gaming software provider. This position will be solely responsible for the Thai market and will be in charge of implementing the localisation plan, overseeing the end-to-end implementation of all local marketing efforts.
Responsibilities
- Collaborate with the Marketing team to outline the company’s localisation strategy for your local iGaming Market.
- Manage relationships with local gambling affiliates:
- Ensure that all of our websites display accurate and real – time content.
- Provide our clients/affiliates with access to the client hub.
- Provide our clients/affiliates with ongoing updates and fresh material.
- Collaborate with affiliates to participate in social tournaments.
- Promotion in local forums and relevant websites.
- Take ownership for the localized content related to Games websites.
- Local SEO for Games-related websites.
- Co-ordinate local event planning and logistics.
- Manage local PR, press releases, awards, and sponsorships.
- Proactively develop ideas and opportunities for feature segments, interviews, and other PR activities that promote awareness of company initiatives.
- Responsible for localizing marketing and sales materials, such as website content, brochures, and presentations. Collaborate with the Marketing Team and Sales Team to create effective selling collateral that delivers the unique value deal, engages prospects, and helps close deals.
- Develop and execute a local advertising strategy (banners, editorials, interviews) and nurture relationships with third-party key stakeholders.
- Reporting ROI for all localization initiatives based on KPIs established with the Marketing Manager.
Requirements
- Proven 3 or more years of expertise in the online gaming industry with a background in digital marketing or affiliate marketing.
- Previous work experience in a similar role.
- Native Thai with extensive knowledge of the iGaming market in Thailand.
- Excellent interpersonal and communication skills (written and verbal).
- Detail-oriented with solid project management abilities and the ability to manage various projects and requests.
- Strong negotiation and presentation abilities.