CHIEF MARKETING OFFICER
Global Markets
Job Overview
Executive Recruitment Asia is working in partnership with a well-established Asian iGaming business as they begin their venture into Crypto/iGaming and look to pave the way for tokenised gaming, globally. This role will be best suited to an experienced Chief Marketing Officer or Marketing Director with experience working in global markets, specifically iGaming and Crypto. This role can be based remotely but will be required to travel as and when required.
Responsibilities
- Oversee implementation of the marketing plan, direction and strategy, globally. Including but not limited to Digital Marketing, Customer Acquisition & Retention, Branding, Campaigns, Events and PR.
- Create a solid network of strategic partnerships.
- Hire, build and lead a world-class team of marketing professionals to support the overall marketing plan.
- Set budgets, KPI’s and measure ROI on a continuous basis.
- Ensure brand guidelines are well defined and applied across all channels.
- Maximise use of all media assets whether offline or digital.
- Originate creative concepts to differentiate the company from competition.
- Liaise with other departments to guide a unified approach across all departments that is in line with our marketing strategy.
- Understand to the trends of the Crypto and iGaming markets in order to improve and develop marketing strategy
- Exhibit strong awareness of competitive environment and consumer trends.
- Knowledge and experience of crypto Token Launches would be hugely advantageous.
- Knowledge of the NFT landscape would be hugely advantageous.
Requirements
- Experience in the iGaming industry, preferably with exposure the crypto-iGaming industry.
- Previous experience in a similar position as CMO or Marketing Director.
- Extensive experience in the iGaming industry.
- Experience of supporting the recruitment and hiring of successful teams.
- Up-to-date knowledge of iGaming ecosystem.
- Excellent interpersonal & presentation skills.
- A passion for working in a start-up environment.
- Strong communication skills, written and oral.