MARKETING MANAGER
Japan Market
Job Overview
Executive Recruitment Asia is searching for an experienced Marketing Manager to join a successful Marketing Team at a global B2b iGaming business. The Marketing Manager will be focused on the marketing specifically for the territory of Japan, responsible for the implementation of the localisation strategy, and overseeing the end-to-end implementation of all local marketing activities. This role reports to the Head of Marketing and can be based in Manila or remotely from an APAC region.
Responsibilities
- Work with the Head of Marketing to outline the company’s localisation strategy for your local iGaming Market, supporting the relevant Country Manager as required.
- Ensure up-to-date and accurate content is displayed in local language, on all localised websites.
- Manage relationships with local gaming operators/affiliates.
- Provide our clients/affiliates access to the client hub.
- Provide clients/affiliates with updates and new content on an ongoing basis.
- Work with affiliates to market social tournaments.
- Prioritise clients/affiliates support needs by importance.
- Advertising on local forums and related websites.
- Take responsibility for localising relevant content on Games websites, social media, influencers and other applicable communications channels for your country of responsibility.
- Localize SEO/SEM for Games websites.
- Manage and co-ordinate local event planning and logistics.
- Manage local PR, press releases, awards, sponsorships; and proactively develop ideas and opportunities for feature articles, interviews, presentations and other PR activities that promote awareness of company initiatives, brand and games – relevant to the market.
- Responsible for the localisation of marketing and sales materials including website content, brochures, presentations, digital banners, videos and any marketing assets; that is aligned to the highest quality of the brand requirements.
- Work with the Central Marketing Team and Sales Team to craft compelling sales collateral that communicates the unique value proposition, engages prospects and helps close deals.
- Develop and implement a local advertising strategy (banners, editorials, interviews), as well as maintain the relationship with the third-party advertisers.
- Reporting ROI of all localisation activities according to KPIs set with Head of Marketing.
Requirements
- Expert communication skills (native Japanese speaker).
- Experience in iGaming is essential.
- Experience in an affiliate management.
- Experience in marketing 2-3 years.
- Ability to manage and contribute to multiple projects simultaneously.
- Great time management skills.
- Ability to manage budgets.