SEO CONTENT LEAD
Japan Market
Job Overview
Executive Recruitment Asia is working with a globally recognised media business to assist them with a search for a SEO Content Lead. This role is to be based in Japan, Australia or remotely within an Asia-Pacific Region. Reporting to the Head of SEO, the SEO Content Lead will project manage and prioritise the task for the Japan content team with the collective aim to execute the SEO strategy when writing content for the websites.
Responsibilities
- Working alongside the SEO team to define keywords requirements, tasks, and resources associated with brands’ SEO strategies.
- Working alongside the product team to gather and help define content requirements, tasks, and resources ensuring SEO strategies are embedded within brands’ content.
- Leading a team of Content writers on a day-to-day basis ensuring targets are met and projects are delivered in a timely manner and with good quality output.
- Supporting keyword research, keyword rank tracking and reporting and focus on driving the most valuable, high-ranking content.
- Delivering internal training to the content team as required.
- Managing and executing the implementation of the SEO and Content strategy.
- Communicating and reporting to the team, management and key stakeholders on strategy/project development, timelines, and results.
- Working with the SEO and product teams to identify key opportunities and work with stakeholders to have all pages optimised for conversion.
- Managing the content team and execute content strategies to ensure that all content and copy meet SEO requirements and product managers needs.
- Keeping up to speed on SEO, search engine, social media and internet marketing industry trends and development.
- Sourcing and managing agencies and freelancers as need, while adhering to budget restrictions and invoicing processes.
- Be hands-on to assist the team and perform other Content related tasks as required.
- Managing team performance effectively through the practicing of ongoing performance management, including conducting performance reviews and regular 1-1 meetings.
- Leading by example by delivering positive results and being a visible Brand Ambassador.
- Being approachable and available to the direct team and other stakeholders.
- Communicating effectively and ensures information is delivered in a clear and timely manner.
- Taking ownership of recruitment and selection for your team by working closely with HRBP and TA teams.
Requirements
- Hands-on SEO experience (SEO consulting firm or in-house).
- Experience with analytics platforms like Google Analytics and Google Search Console.
- Functional knowledge of HTML, CSS, and JavaScript.
- Outstanding communication skills and the ability to work collaboratively in a team environment.
- To be a highly motivated, solution-driven individual with the ability to work in an efficient, mature and professional manner.
- Great time-management skills and the ability to work to deadlines and prioritise multiple tasks.
- Strong creative skills and the initiative and drive to brainstorm and implement fresh ideas to improve existing content and create new engaging, user-centric content.
- Planning and achieving quantitative goals.
- Experience in SEO writing, Direction, Producing web services, and Development direction (preferred).
- Excellent command of the Japanese (Conversational fluency in English is highly regarded)