KOREA COUNTRY MANAGER
South Korean Market
Job Overview
Executive Recruitment Asia is working with one of the largest online gaming business that operates in over 100+ countries worldwide. The mission of the Country Manager is to leverage the unique brand proposition in order to build the B2C footprint in the South Korean market. A senior position that comes with strategic oversight, P&L ownership and operational responsibility, the Country Manager will be highly engaged in the company’s long-term roadmap for this market, but meanwhile agile enough to act on fresh opportunities on the go. The role can be based remotely in an APAC region.
Responsibilities
- Ownership of the South Korean marketing strategy and business performance.
- Delivering financial KPIs.
- Ownership of our South Korean market expansion roadmap and market access timeliness.
- Constant evaluation of campaigns in order to improve efficiency and ROI.
- Scope out product and platform requirements for new South Korean market opportunities followed by continuous improvement and innovation.
- Work closely with the affiliates in order to improve the acquisition and retentions numbers.
- Communicate as needed to key departments within the business – Customer Service, Affiliate Marketing, Content, Design, Product and BI departments.
- Regular communication and reporting business performance against target KPIs.
- Work closely with Business Intelligence function to evaluate business performance.
- Pinpoint the payment provision and processing requirements for new markets, working closely with our payments team to drive solutions.
- Keep up-to-date with market and industry knowledge. Ensure all relevant regulations and relationships with third parties are maintained.
- Perform and support other duties as assigned.
Requirements
- A minimum of 5+ years’ experience in a related marketing role.
- A minimum 3+ years’ track record of working in Betting within South Korea specifically.
- Excellent communication skills in English and Korean.
- Budget-management proficiency.
- Analytical skills to assess existing deals and forecast and identify trends.
- Strong presentation skills and ability to convey strategic plans across different levels of the organisation.
- Experience representing a well-established brand.