HEAD OF AFFILIATES (LATAM)
Affiliate Marketing
Job Overview
ERA is excited to be partnering with an exciting Crypto Casino & Sportsbook business that operates in the dynamic and rapidly growing online gambling industry. With a focus on the Brazil market, they offer a cutting-edge platform that combines cryptocurrency technology with the excitement of sports betting and casino. As part of their expansion strategy, we are seeking a highly motivated and experienced Head of Affiliates to drive our affiliate marketing efforts and contribute to the continued success of our business. As The Head of Affiliates, you will play a pivotal role in developing and executing the affiliate marketing plan for the Brazil market. The successful candidate will be responsible for cultivating and managing relationships with affiliates, driving acquisition, and optimising performance to achieve business objectives.
Responsibilities
- Develop and execute the overall affiliate marketing strategy for the Brazil market.
- Recruit, onboard, and manage relationships with new and existing affiliates.
- Monitor and analyse affiliate performance, providing regular reports and insights to optimise campaigns.
- Cultivate strong relationships with key affiliates, influencers, and partners within the Brazil market.
- Collaborate with affiliates to develop tailored marketing strategies and promotional activities that align with the brand.
- Stay up to date with relevant regulations and ensure the affiliate program complies with all applicable laws.
- Collaborate with the marketing team to integrate affiliate marketing into broader marketing campaigns and initiatives.
- Manage the affiliate marketing budget effectively, allocating resources to initiatives that demonstrate the highest potential for return on investment.
- Monitor and analyse key performance metrics, providing actionable insights and recommendations for continuous improvement.
- Prepare regular reports for senior management on the performance of the affiliate program.
Requirements
- Proven experience in affiliate marketing within the iGaming industry, preferably in the crypto or sportsbook sector.
- Strong understanding of the Brazil market and its regulatory landscape.
- Excellent communication and relationship-building skills.
- Data-driven mindset with a focus on analytics and performance optimisation.
- Familiarity with cryptocurrency and blockchain technology is a plus.
- Bachelors degree in Marketing, Business, or a related field.