MALAYSIA COUNTRY MANAGER
Crypto-iGaming Sportsbook
Job Overview
ERA are excited to be working in partnership with an exciting tech-savvy Sportsbook who have built their global platform before the launch of their new product. With dynamic and innovative industry leaders, They are at the forefront of cutting-edge technology and data analytics, offering customers an unparalleled experience. As they continue to expand and evolve, we are seeking a Malaysia Country Marketing Manager to join this dedicated team and play a pivotal role in shaping the future of the company.
Responsibilities
- Establish and manage a sportsbook marketing team with a focus on user acquisition.
- Lead the marketing team to achieve short- and long-term strategic objectives.
- Build, hire, train, and manage the sportsbook marketing team (B2C).
- Lead the marketing team to complete advertising, content creation and channel marketing tasks.
- Manage and perform marketing tasks on relevant Facebook groups.
- Manage and perform marketing tasks relating to SEO, SEM, CPM, CPC, and related methods to acquire users.
- Manage and perform marketing tasks on Appstore and Google Play to acquire users.
- Develop partnerships with key opinion leaders (KOL) and affiliate agents.
- Monitor and manage social media content on Telegram, Facebook, Twitter, TikTok and Instagram.
- Systematically analyse the performance of marketing campaigns using data to improve efficiency and effectiveness.
Requirements
- 5+ years of marketing management experience in the Malaysian sportsbook market.
- Familiar with market and user trends in the Malaysian market.
- Familiar with the consumption habits and trends of Malaysian users.
- Experienced in building a team from 0 to 1 including recruitment, training, and performance appraisal.
- Fluent in English or Chinese, Malay as mother tongue.
- Excellent communication skills and the ability to use software and apps to increase efficiency
- Excellent attention to detail and highly organised.
- Strong marketing experience with the ability to create unique and effective campaigns.
- Can effectively promote products to customers.
- Affiliate experience is preferred.