VIETNAM COUNTRY MANAGER
Vietnam Market (Sportsbook)
Job Overview
ERA is excited to be partnering with a dynamic and forward-thinking tech-savvy Sportsbook! These visionaries have not only crafted a global platform, but they are also gearing up for the electrifying launch of their groundbreaking new product. With a team of industry pioneers who eat, sleep, and breathe innovation, they are riding the crest of the tech wave, pushing the boundaries of data analytics.
Responsibilities
- Establish and lead a sportsbook marketing team with an emphasis on user acquisition.
- Drive the marketing team towards achieving both short-term and long-term strategic objectives.
- Oversee the entire lifecycle of the sportsbook marketing team (B2C) - from hiring to training and management.
- Spearhead advertising, content creation, and channel marketing endeavours.
- Conduct and oversee marketing engagements on pertinent Facebook groups.
- Execute and manage marketing strategies encompassing SEO, SEM, CPM, CPC, and other user acquisition methods.
- Direct and execute marketing initiatives on Appstore and Google Play to attract users.
- Forge strategic partnerships with Key Opinion Leaders (KOL) and affiliate agents.
- Supervise and regulate content across social media platforms including Telegram, Facebook, Twitter, TikTok, and Instagram.
- Conduct rigorous analysis of marketing campaigns, leveraging data to optimise for efficiency and effectiveness.
Requirements
- Marketing Management experience within the Vietnamese sportsbook sector.
- Proficiency in understanding market and user trends specific to the Vietnamese demographic.
- Acquaintance with Vietnamese user consumption habits and prevailing trends.
- Proven experience in team-building, covering recruitment, training, and performance evaluations.
- Fluency in English or Chinese with Vietnamese as a native language.
- Exceptional communication capabilities paired with proficiency in utilising software and apps for enhancing work efficiency.
- An acute eye for detail, coupled with impeccable organisational skills.
- Solid marketing background with a knack for conceptualising and executing innovative campaigns.
- Ability to effectively market and promote products to target customers.
- Prior experience in affiliate marketing is a plus.