SENIOR PROMOTION COORDINATOR
APAC
Job Overview
ERA is working in partnership with a global leader within the B2b entertainment space who have a large global presence and are a leading content provider of a key segment in the entertainment industry, offering a diverse product portfolio that is innovative, regulated and mobile-focused. An exciting multi-function marketing Promotions role in a fast-growing global digital platform services company; looking for a bright, enthusiastic and confident professional with experience or proven interest in bringing value through creative marketing functions.
Responsibilities
- Assist the promotions team in the day-to-day tasks of promotional campaigns and mastery of promotional tools.
- Work with relevant teams across the business, such as Account Management, Marketing, Creative, BI, Compliance etc. to ensure the effective delivery and implementation of promotion briefs to achieve the objectives.
- Create promo briefs, coordinate network promotions across departments and assist in bespoke promotions execution.
- Assist in creative briefs with the Marketing Team and Design Team to share promotions plan and, Review output (Artwork and wordings) provided.
- Back-office tools: Understand back-office set-up and execute approved promotional mechanics, ensuring accuracy in the process from pre to post-launch.
- Generate winner lists for promotional campaigns for the Account Management team.
- Create promotional reports to be shared with stakeholders such as BI and Finance.
- Mastery of new product or tool enhancements and provide support (e.g. presentations and/or provide back office training to support Account Management teams).
- Creative: Assist in creative briefs to the marketing team and designers to share promo plan and review outputs (artwork, wordings) provided by them.
- On-site: Manage and monitor the website promotion display to ensure promotions and offers are displaying accurately on site, external pages across both desktop and mobile.
- Execute outputs from designer & copywriter team using the assigned tools as part of the effort to bring the promotions to live across all available Asian languages.
- Communication: Communicate promotions both internally (Account management, Marketing) and externally (clients) via email tools.
- Support the promotions team in any adhoc activities or campaigns.
- Ensure that all activity delivered is consistent, compliant and follows the brand and best practice guidelines.
Requirements
- Must have 3+ years of experience in a similar role.
- Understanding of Back-office setups.
- Experience in creating briefs for promotion and managing website promotions.
- Fluent in English and other Asian language.