GAMIFICATION EXPERT
Online Gaming
Job Overview
ERA are excited to be working in partnership with an Australia based specialists’ business who are leading the way in creation, management, and marketing of products within the tech and Gaming space. The business is committed to creating a best-of-breed gaming experience developing the Gaming Platform and Sportsbook on the latest market trends and innovations. Reporting to the CRM and Promotions Manager, the Gamification Expert will be an integral part of the marketing team, striving to maximise performance in all areas of our casino offering with a focus on gamification elements. As the Gamification Expert, you will be responsible for the management of our online casino tournaments, including the schedules, prizes, game selection and pay-outs. Additionally, the management and setup of gamification elements such as missions and achievements.
Responsibilities
- Creating optimal tournament schedules
- Creating missions and achievements as part of the gamification of the site and specifically the loyalty program
- Prize pool management and analysis to ensure compliance with departmental budgets
- Working with the marketing team on CRM and marketing campaigns related to the tournaments and gamification
- Working with the VIP & Loyalty Manager analysing and reporting on performance KPIs and thereafter optimising gamification elements
- Regular testing and review to ensure quality control of the tournaments and gamification elements
- Be able to identify and report any technical issues to the relevant stakeholders
- Resolving technical player pay-outs in the event of server issues and paying out players in a timely manner
- Improving tournament product and casino gamification features
- Quality assurance of casino tournaments and gamification across the site
- Increase efficiency through automation, workflow streamlining, and system optimisation
- Keeping current with new technologies and making recommendations to the team
- Dedicate care and responsibility for the final quality of the product
- Be passionate about creating an engaging visual gaming experience
- Promote high work standards within the team
Requirements
- 3+ years’ experience in iGaming, including cash races and tournaments
- Proficiency in using online collaboration and project management software such as Jira, Confluence, Miro and Slack
- An understanding of casino loyalty programs and missions/achievements
- Strong mathematical sense
- Knowledge and understanding of casino games, RTP’s and volatility
- Proficient with the Microsoft Office Suite, specifically MS Excel
- Data-driven and analytical mindset
- Driven self-starter who is equally comfortable operating autonomously as they are working within a larger team
- Creative and pragmatic approach to problem solving