Crypto-iGaming Sportsbook

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Salary :

$48,000 USD - $84,000 USD

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Job Overview

ERA are excited to be working in partnership with an exciting tech-savvy Sportsbook who have built their global platform before the launch of their new product. With dynamic and innovative industry leaders, They are at the forefront of cutting-edge technology and data analytics, offering customers an unparalleled experience. As they continue to expand and evolve, we are seeking a Malaysia Country Marketing Manager to join this dedicated team and play a pivotal role in shaping the future of the company.


  • Establish and manage a sportsbook marketing team with a focus on user acquisition.
  • Lead the marketing team to achieve short- and long-term strategic objectives.
  • Build, hire, train, and manage the sportsbook marketing team (B2C).
  • Lead the marketing team to complete advertising, content creation and channel marketing tasks.
  • Manage and perform marketing tasks on relevant Facebook groups.
  • Manage and perform marketing tasks relating to SEO, SEM, CPM, CPC, and related methods to acquire users.
  • Manage and perform marketing tasks on Appstore and Google Play to acquire users.
  • Develop partnerships with key opinion leaders (KOL) and affiliate agents.
  • Monitor and manage social media content on Telegram, Facebook, Twitter, TikTok and Instagram.
  • Systematically analyse the performance of marketing campaigns using data to improve efficiency and effectiveness.


  • 5+ years of marketing management experience in the Malaysian sportsbook market.
  • Familiar with market and user trends in the Malaysian market.
  • Familiar with the consumption habits and trends of Malaysian users.
  • Experienced in building a team from 0 to 1 including recruitment, training, and performance appraisal.
  • Fluent in English or Chinese, Malay as mother tongue.
  • Excellent communication skills and the ability to use software and apps to increase efficiency
  • Excellent attention to detail and highly organised.
  • Strong marketing experience with the ability to create unique and effective campaigns.
  • Can effectively promote products to customers.
  • Affiliate experience is preferred.

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